PICA: Where Legacy Meets Transformation

PICA: Where Legacy Meets Transformation

At PICA, we have recently undergone a transformative journey to redefine our brand identity and market positioning. This blog post aims to unveil the process, showcase the outcomes, and share the valuable insights we’ve gained about ourselves along the way.

Brand Evolution: A Testament to Modernity and Commitment:

Embarking on a journey of brand identity soul searching and strategic positioning, PICA aimed to modernize its brand, sending a powerful message to customers and the community. We wanted to communicate that we are not just successful and thriving but are committed to a long-term vision and strategy.

The decision to revamp our brand identity was not merely cosmetic; it reflected our internal character and aspirations. Through this transformation, we sought to communicate our enduring success and vitality. Our redesigned logo stands as a testament to our modern identity, embracing contemporary design elements that mirror our forward-thinking approach.

Our commitment goes beyond aesthetics.


      • PICA’s bullet-proof process leverages manufacturing expertise and unique resources, ensuring your product will launch on time and within budget

      • Our agile manufacturing, combined with PICA’s own production facility and our Select Partners, offers options to avoid unexpected delays or costs, allowing manufacturing in the U.S., Malaysia, or China

      • But what truly defines PICA is our commitment to our customers. We’re not just another company; we go above and beyond to understand your needs, eliminate problems, and treat you like family

    The New Website: Communicating Our Essence:

    A brand’s online presence is its digital soul, and our new website serves as the embodiment of PICA’s values, vision, and true essence. Beyond showcasing our products and services, it’s a space where we transparently communicate our value proposition. Dive into our website, and you’ll discover what truly matters to us, what we stand for, and the vision that propels us forward.

    Modernizing for the Future:

    In a rapidly evolving industry, staying ahead means embracing change. Our brand evolution is not just about the present; it’s a strategic move for the future. It’s a statement that PICA is not just keeping pace; we are setting the pace. As technology advances and markets shift, our brand will continue to be a beacon of innovation, reliability, and commitment.


    Choose PICA, where legacy meets transformation, and experience the future of Flex PCB with a brand that’s not just evolving but thriving. Our brand identity and positioning journey is a profound commitment to modernity, customer satisfaction, and sustainability. Transformation is not merely cosmetic; it’s a strategic investment in our future. The new logo and website are not just aesthetic upgrades; they are reflections of our values, vision, and unwavering dedication to the long-term success of our customers and the community we serve.

    Share this post