Simon Lim

Simon Lim

Director of Asia Operations

Simon came to PICA well versed in project management with roles that primarily involved factory setup and operations development. Wearing many hats, he is the legal representative and Managing Director for PICA offshore Asia Pacific operations, with locations in both Shanghai, China and Kuala Lumpur, Malaysia. In addition, Simon facilitates our supply relationships with manufacturing partners and supports APAC sales and business development strategies.

A graduate of the University of Putra Malaysia, Simon’s expertise in the electronics industry, along with previous experience in commodities like oil and gas, ceramics, and other consumer products have made him an invaluable resource for the PICA team and our APAC partners. He speaks highly of the family atmosphere and flexibility at PICA and says, “Teamwork is the key to success!” When he’s not at the office you can find Simon jogging, swimming, hiking, and working out at the gym.